AOP Orphan Contact

AOP Orphan worldwide

Wilhelminenstraße 91/IIf
1160 Vienna, Austria

Meet our people

Mag. Wen-Hong Peng
Pricing Associate

My path to AOP Orphan
During my Business Management studies, I specialised in Entrepreneurship and Innovation Management. These topics are priorities at AOP. As I am particularly interested in innovation in the Pharmaceutical industry, I began my career at AOP in 2014 in our Business Development department. Thanks to internal and external training, I have transitioned into the role I am in today.

Daily life at AOP Orphan?
Market Access and Pricing are very important topics for AOP: every decision influences the commercial success of a product and therefore also the company. I can get involved in a broad range of projects and this makes my role very versatile.

„From my perspective, AOP Orphan is a model company in the field of orphan diseases in Austria and has helped and will continue to help many people to gain access to individualised treatment solutions.”

My responsibilities

  • Management and development of the Pricing Database for national and international products
  • Market research and analysis
  • Support for Market Access and Health Economics topics

Right now?
When I worked in the Business Development department, I had the opportunity to support the Market Access department in various projects. Since then I have become the first point of contact for pricing topics. The internal AOP Pricing Database, pricing research and support in strategic pricing decisions are my areas of speciality. Furthermore, I attend congresses where I can share experience with other professionals working in the same field.

As a Pricing Associate, I work with various departments simultaneously. Considering this, it is naturally advantageous to have an open and independent personality and to be someone who likes to use their initiative.